1972 Twenty Year Campaign to Cast Doubt

The 20 year PR campaign to cast doubt on the smoking and health charge had been success according to a 1972 TI memo. 

  • “For nearly twenty years, this industry has employed a single strategy to defend itself on three major fronts — litigation, politics, and public opinion.  It has always been a holding strategy, consisting of creating doubt about the health charge without actually denying it.”
  • “On the litigation front for which the strategy was designed, it has been successful.  While we have not lost a liability case, this is not because juries have rejected the anti-smoking arguments.”